With each summer, the brand returns to the same feeling – lightness and freedom. The latest Playa '25 collection is a nod to holiday memories and dreams that are still waiting to be fulfilled. PLAYA is – in a nutshell: a collection that smells like summer.

This time, Victoria Lafaurie – artist, performer, free spirit – became the musical and visual inspiration for the brand.

"Victoria appeared in our lives like a ray of light reflecting off a disco ball. First on stage during Polo & Pan concerts in Warsaw, later – backstage, with energy that turns everyday life into a frame from a film. It was after these performances that we felt that we were dealing with someone more than just a stage artist. Her creativity – from ceramics to directing – delighted us deeply," says Justyna Przygońska.

“Victoria and I reminded ourselves that boundaries only exist when they are
we will set. As soon as we start to cross them – the dance lasts longer, the light shines brighter, and history writes itself.”, adds Brygida Handzelewicz-Wacławek.

The "Victoria à la Playa" campaign is a story about one summer day in Victoria's life - a day when, immersed in the rhythm of vacation, she looks deep inside herself and discovers emotions she had no idea about before. This is exactly how the brand wanted to tell the story of the collection: between wave and dance, light and shadow.

It's dynamic, intense, sometimes even energetic, but it all happens in accordance with her nature. What's most beautiful is Victoria's authenticity and her true personality, which shines through every frame of the campaign.

During the implementation of the project, the founders of The Odder Side once again returned to Mallorca – a place close to their hearts, filled with memories. Each return to the island takes on a new meaning for them, especially now, in the context of the upcoming opening of the brand's pop-up there.

Playa '25 is a tribute to nature, lightness and femininity. The collection is focused on cotton, and jacquards, embossing and details characteristic of the brand give it a unique character. Here you will find dresses for everyday, for the beach and for evening outings - models that create the entire styling on their own.

The collection is mostly made of cotton – both knitted and woven. Designed with sunny days and warm evenings in mind, it is based on natural, airy materials, comfortable styles and a light colour palette. Shades of ecru, pink, green, blue, black and white dominate.

This season, the brand is even more focused on subtle, sensual transparency, but not overdone. The Playa '25 collection brings back beloved models such as Chacha Pants and El Pez Dress , which perfectly capture the spirit of summer. Their presence in the new version was a natural decision - it
undisputed favorites.

But that's not all. The offer has been expanded with new designs in the same aesthetic. Eira Dress is a dream cover-up - a dress that can be thrown over a swimsuit on a hot day. Made of soft viscose, it gently flows around the figure and provides maximum comfort. Dahia Dress is a proposal for fans of the "wow" effect - with a classically open back and openwork, transparent material with an exceptionally pleasant grip. Sensual, yet natural - exactly what the brand values
the most.

By popular demand, the iconic Simplicité dress is also back – a design that has been with the brand almost from the very beginning. This time, it is available in two
in limited, holiday shades – an expression of gratitude towards loyal customers who love its timeless cut and comfort.

The brand has also expanded one of its bestselling models – Top Bianca, which has enjoyed unwavering interest for several seasons, and has gained a complement in the form of new summer shorts. Together they create the perfect duo for any occasion – from
morning coffee to an evening walk along the beach.

Playa '25 also features new versions of tried-and-tested classics. Soy Dress and Soy Top are back in refreshed colours – elegant burgundy and deep anthracite – with characteristic cotton embossing. Our iconic NINA Top is also back, this time with a unique print from a French manufacturer, which gives it a new, fashionable expression.

Among the new items, there is also a summer set by Bisquit – a top and shorts made of cotton with the addition of shiny lurex, in a juicy shade of pink. This is a proposal that attracts attention and exudes holiday energy.

Other interesting proposals include: the Aria skirt , made of embroidered cotton with a floral pattern, and the complementing Lille Top made of light cotton batiste, decorated with a print and decorative drawstrings at the front.

Among the dresses ideal for a holiday trip, the Claire Dress stands out – made of pressed cotton, in a shade of ecru, with a V-neckline at the front and back and a wrap design that beautifully highlights the silhouette. It is a timeless classic with a modern twist.

The entire Playa'25 collection is a celebration of summer – lightness, comfort and feminine freedom. Dominated by natural fabrics, with a predominance of cotton, it offers designs that not only look great, but also wear well – because that's what vacations are all about.