A few words from The Odder Side founders

11 years have passed. Eleven years of continuous creative process is something that fulfills us, fascinates us, and drives us forward.

We founded this brand to bring to life a simple yet sensual line of clothing. We were quickly discovered by hundreds, then thousands, and finally hundreds of thousands of women worldwide. Our story began when Instagram was just taking its first steps. Can you imagine that? Our development was a continuous process of striving for perfection — we improved every part of what we do, from design, through logistics, to communication. It was a journey full of learning, imperfections — a journey of becoming.

Today, we are happy to share something that is both exciting and grounding: We have reached a point where we feel mature and confident in what we have built. Our collections have become more versatile and eclectic; we experimented, we pushed boundaries (sometimes even those that were beyond us😉). All this led us to one clear conclusion: We know who we are. This moment feels new. Refreshing. And with that in mind, we are ready to say — we are back. The Odder Side — perhaps with a slightly new logo, a wonderful group of professionals on the team, and a wider range of sizes (hello XXL!) — is back.

We are excited to present our Pre-AW Collection, a transitional line that we first introduced four years ago. This is our first step towards autumn — and the first step towards what we now consider our core aesthetic.

Thank you for being with us during our process of growing up and maturing. We are here, doing well, and staying. Maybe we'll blow out a small candle today.

Photos taken on the beloved streets of Amsterdam, where @noraponse wears clothes we ourselves dream of having in our wardrobes — captured by @sjoerdcuypers.

We wouldn't be here, developing as a brand and as individuals, without you and our deep love for this entire journey.

With love, Justyna and Brygida