

Travel is more than just moving from one place to another. These are moments that stay with us forever – sights, smells, encounters with people who, for a moment, become a part of our story. From these emotions, The Odder Side's latest campaign was born, starring Baleigh O’Brien. Together with her, the brand created a narrative that is a love letter to travel.
"Every stage of a trip is an exciting experience for us – from choosing the date, through setting (or not setting) a destination, to dreaming about the places we will visit and the moments that await us. The moment of packing a suitcase then becomes a symbolic beginning, the realization of approaching adventures. It was this moment – full of anticipation and emotions – that inspired us when creating this collection," say Justyna Przygonska and Brygida Handzelewicz-Wacławek, the brand's owners.
The brand's latest collection, "Wanderlust," captures the essence of travel, that insatiable longing for discovery, the magic of waking up in a new city, and the beauty hidden in the unknown. "Travel transforms us. It opens our minds and hearts, shapes our perception, stimulates imagination, and above all – stays with us forever," add the brand owners.
"This collection was created with spontaneous escapes in mind – about packing lightly, but diversely. About taking things that will be a part of your journey, comfortable, effortless, and at the same time unique. After all, what you wear becomes part of your memories," emphasizes Brygida Handzelewicz-Wacławek.
COLLECTION
The SS'25 collection introduces exciting novelties while maintaining the brand's timeless aesthetic. Expect beautiful textures and refined designs. The Greta shirt made of translucent cotton with puffy sleeves and the Celeste shirt with delicate eyelet embroidery in pink and white shades. The Atelier jacket and Meadow skirt return in embossed anthracite cotton. We present the Neil dress, inspired by our best-selling top, now in a maxi version. Also debuting are the Polo dress made of Italian knitwear and the Flavia dress made of linen and cotton, with floral patterns.
Most of the collection consists of completely new models, but the brand also introduces several iconic styles in new qualities and colors, such as the Lou Dress, Brad Shirt, and Cooper Pants. The Odder Side has also developed designs with decorative tapes (Craft Pants, Met Dress, Clarity Pants) and expanded its offer with openwork cotton fabrics. New additions also include materials adorned with beads, as seen in the Charm Dress.
The brand will systematically present the collection, and in the second part, we will see mini dresses perfect for various occasions. Among them, we will find Abby in a French pattern, Lima with a decorative neckline, and the knitted Sintra with a subtle, openwork design. The best-selling La Mer model returns in a light, airy fabric, and alongside it will appear the Willow sweatshirt in a delicate shade of pink. For the first time, The Odder Side introduces a dress with built-in boning, which is another step towards more advanced constructions and tailoring techniques.
The collection also includes characteristic skirts, such as the short Moonlit with cotton tape details, the wrap skirt Vivid in a pink-ecru pattern, and the embroidered Aria skirt with a front slit from the Playa collection.
The brand has also focused on subtle transparency, expanding its offer with new designs such as Noir Pants, Daylight Pants, Eira Dress, and Dahia Dress.
Every element of the collection was created with attention to detail – from soft, embossed cottons to delicate eyelet embroidery. These are items that you can easily style in your own way and that will stay with you longer. As always, The Odder Side remains true to its aesthetic while introducing fresh accents for the new season.
Under one roof, our team works closely to ensure that each piece is crafted with attention to detail. From the first idea to the last stitch – every piece is created in-house, ensuring that what we create is not only beautiful but also meticulously crafted to be comfortable and unique. Our production values are rooted in quality, working with trusted suppliers and ensuring that the collection always includes materials with certifications such as GOTS and OEKO-TEX, Lenzing Ecovero, GRS, or V-label.
The "Wanderlust" collection will be available in The Odder Side boutiques and online at www.theodderside.com from March 20, 2025.






Campaign credits:
Talent: Baleigh O’Brien
Video Director: Blain Suque
Colorist: @elevate_color
Photography: Olga Janicka
Video Director Assistant: Michelle Kapuściński
Editing: Blain Suque
Makeup and Hair: Alex Roman
Production: Michelle Kapuściński
Lookbook:
Model: Natasja Madsen
Photography: Damien Fry
Video: Szymon Dybowski
Makeup and Hair: Alex Roman
Production: Michelle Kapuściński
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