Kolekcja Playa'24

With undisguised joy, we present the long -awaited, summer collection of Playa '24, which is a promise of exciting travel, full of special moments, passions and dreams. The leitmotif "Impatient to live this experience" reflects the emotions that accompany us before each subsequent trip - what we will experience, who we will know and with what inspirations we will return. It is during the journey that są inscribed in the DNA of our brand, we draw the most. Playa '24 is a particularly nostalgic moment for us. This year we are celebrating the 10th anniversary The Odder Side, And at the time of the release of the summer collection, we are finalizing subsequent projects that sa fulfillment of our dreams.

"June is a time of milestone. In addition to Playa '24, we open the long-awaited pop-up in Los Angeles in Submission Beauty. Our passion and common values have made this cooperation even more significant to us ", mIt is Brygida Handzelewicz-Wacławek.

"In addition, this month brings our beloved pop-up in cottages and an exciting debut"The Odder Side Inn ”on the Warsaw street Oleandrów. We can't wait to experience it all with you, "adds Justyna Przygońska.

The Playa '24 collection tells the story of a girl who sends a letter to her friend during the holidays. He writes about summer adventures that allow her to look inside herself and discover new, previously unknown emotions. I promise to come back with stories full of adventures and new experiences, ending his letter sHunting: "Impatient and flushed out of excitement to tell you everything."

During the founder's campaign The Odder Side Once again, they returned to Majorca, which is full of memories, and this journey takes on even more significance in connection with the 10th anniversary of the brand. At Playa '24, Brygida and Justyna invited Lara Olsson to cooperate, who perfectly reflects the spirit of the summer campaign.

We created projects for the summer of thinkinglą on hot days and warm evenings, which is why we focus on natural and airy materials and comfortable cuts. The color palette of the collection includes ecru, red, pink, blue and black. Playa '24 is focused around cotton, and our jacquard, pressing and other details give it uniqueness. The collection contains dresses on a daily basis, for the beach and evening outings. These are models that create the whole stylization, including: Buenos with a beautiful brown shade, soy perfect for hot weather, nuria with created cotton and knitted EVER. There were also pants: Beads and Hermosa in new colors, as well as Electra shorts, created in a spirit of sustainable development from scraps of materials. Playa '24 is also a linen Shines set and a cotton top biscuit in two scenes to choose from. All projects created in such a way as to mix them together and play with summer style.

The collection is available in boutiques The Odder Side and online on the website www.theoderside.com from 06/06/2024.