Girls behind the camera vol.3

Photography has always been a natural part of our process—not just as a way of documenting, but as a way of feeling, remembering, and seeing.

In the project Girls of… Girls Behind the Camera, we turn our attention to the women behind the lens—those who shape how we perceive images, often remaining invisible themselves.

For this installment, we invited photographers whose work has accompanied our mood boards for years to share their vision and images with us.

This time, we're getting to know Asia Typek

a photographer who moves between fashion and everyday life. Her work takes her to the streets of Paris and New York during fashion weeks. Her way of seeing is based on mindfulness. On noticing things that are easy to overlook, and catching moments exactly when they happen – naturally, without giving them an artificial form. There is lightness in her photos, but also something very personal. A quiet sensitivity to detail. For Asia, photography is not just about what we see. It's about how we look. About perspective and memory.

Asia shares her perspective with us—she talks about memory, perception, and the moments that shape how we see the world.

What is photography to you?

Photography is a way of life for me—I don't separate it into work and passion. It reflects our personality and sense of aesthetics; it's a subtle way of expressing emotions and capturing them in a single frame.

Have you ever taken a photo that changed the way you see the world?

Every photo I manage to take, especially in a new place, is special to me in some way. Photography is memory, a record of my life or someone else's, frozen for a moment. It also has something that subtly enhances reality and allows you to see the same place, person, or moment completely differently from someone standing next to you. However, I think I value analog photography the most—36 frames that cannot be repeated or previewed before developing. I love its perfect imperfection, especially today, in a world saturated with images and exaggerated by social media.

When have you regretted not having your camera with you?

Always. I always have my camera with me. When traveling, especially on private trips, during daily walks—because you never know. Some people are addicted to documenting everything with their phone; for me, the camera is a constant companion. It's more than a tool; rather, it's a natural extension of my way of looking at the world.

What is the most important photo you've taken and why?

I don't know if photographers have one most important photo. Each one has sentimental value for me; it refers to a specific moment and time in which it was created. Or maybe the most important photo is yet to come?