IN The Odder Side Autumn is more than a time of year for us - it's a feeling, a cozy escape after a hot summer, when layers, textures and deeper shades become a new wardrobe base. Our latest collection "Falling Into Fall" captured the free beauty and romanticism of autumn, combining practicality with a timeless style in every element.

The campaign was shot in the idyllic area near Stockholm and is a reflection of our vision of the perfect autumn - a romantic, full of light.

"We are inspired by a Swedish approach to a colder aura, she is celebrated here, provoking to wrap the light of candles, a soft sweater," says Justyna Przygońska, co -founder of the brand.

 "Our campaign is a story about closeness, creating common memories, bliss and being here and now. She was shot with a simple VHS camera. We deliberately chose this means of expression to suggest a return to analog times, when there were fewer 'distractions' around us and we looked at the world differently. We encourage everyone for such moments! " -adds Brygida Handzelewicz-Wacławek, co-founder of the brand.

This time, Marek invited the Finnish model Olivia Aarnio to the campaign, who perfectly played the role of this girl. Thanks to her natural beauty and unforced grace, Olivia tells us a romantic story that we almost watch with the eye of the camera.

The collection carefully selected color palettes, which include shades of blue, beige, black and gray - the colors that the owners of the brand love to wear in cooler months.

"After years of creation, we perfectly understand what our clients love in autumn and winter: simplicity, comfort and subdued tones in combination with high quality fabrics," add the founders of the brand Justyna Przygońska and Brygida Handzelewicz-Wacławek.

 The "Falling Into Fall" collection is the essence of our autumn wardrobe. The collection focuses on simplicity and functionality, offering subtle but effective details. The key are layered stylizations, cozy materials and timeless cuts, which perfectly match the atmosphere of cooler days. We will find here both casual suggestions every day, as well as more elegant models that we can not wait in our stylizations.  

The AW'24 collection focuses on balanced fashion, combining style with concern for the environment.

We reach for materials such as cotton, organic cotton, viscose, cupro and wool. Cotton and wool are biodegradable, viscose is obtained from renewable wood raw materials, and Cupro is an innovative material formed from the lining adjacent to cotton seeds.

The "Falling Into Fall" collection will be available in boutiques The Odder Side and online at www.theoderside.com from 20/09/2024.