Patterns with character

Patterned clothes can be like vacation adventures: tempting, a bit unconventional, sometimes crazy, but (almost) always worth the risk. And while classic wardrobe staples have their undeniable advantages, nothing energizes an outfit like a well-chosen print. Flowers, embroidery, stripes, or jacquards—every pattern tells a story. Your story.

In our opinion, patterns don't have to scream. They can whisper, attract with subtlety, and yet be incredibly expressive. The key? The ability to balance textures, colors, and proportions. And also the awareness that pattern isn't a mask—it's an addition to you, not the other way around.

We start with flowers

This season, flora has literally taken over our wardrobes—but don't worry, we're not talking about polite, romantic meadows straight from Grandma's tablecloth. We're opting for flowers with character . Bold, embroidered, textured, sometimes shiny. For us, floral patterns are a way to add energy and life to even the simplest of outfits—and without overcomplicating things.

Take the GIULIA shirt —it might seem classic, but one look at the back is enough to tell you it's a completely different story. The closed front gives an elegant vibe, while the open back creates a wow factor without being overdone. Puffy sleeves? Perfect with tied-back hair and minimalist jewelry. It's details like these that add depth to the look.

Pair it with KEY jeans or classic NOIR jeans to balance the look. The print plays a key role here, so the rest can be laid-back—but not boring. Accessories? A classic: a SUI AVA buckle, a delicate TwoJeys chain, maybe CHIMI sunglasses, and you're done. The look is complete, the vibe: city-cool with a hint of summer. So you can grab a coffee, then a meeting, and in the evening… a Prosecco in the park with friends.

A dress that does everything for you

Not every morning is the time for fancy styling—but we all know that moment when you have to look your best, even though time (and energy) aren't cooperating. That's when ABBY enters the picture.

This is a dress that does the trick. A slightly A-line cut , ruching at the bust , an open back with a tie , adjustable straps —everything works to your advantage. ABBY beautifully accentuates the figure without restricting movement. It's girly, but not childish. Sexy, but classy. And to top it all off, it features a floral print that doesn't need any accessories to make an impression.

Wear it solo, with sandals , tie your hair in a messy bun, add some sunglasses, and you're good to go. A cooler evening? A BLUSH shirt casually draped over your shoulders or a soft PEPPERS sweater will do. It's one of those styles that acts as a backup plan—you always have it on hand, it always looks great, and it always makes you feel "done," even if you only have five minutes to do it.

Print on pants? Yes, please.

Flowers typically appear on dresses, skirts, and sometimes tops. But we decided to put them where they're less often seen: on pants . The result? You'll fall in love from the first try.

LOTUS FLORES PRINT are classy jeans—they have everything you need: a subdued blue palette , soft fabric , a well-tailored fit , and a subtle floral print that doesn't scream, but says, "Hey, I know fashion, but I don't need to prove it." It's a print that's easy on the eye and doesn't dominate the outfit—and at the same time, it simply makes the whole look more interesting.

Everyday? Wear them with a simple MOODS T-shirt , add a PRISM jacket , and you've got an outfit for a morning walk, brunch, or festival. Evening? Swap the T-shirt for a KAIA top , add jewelry, and you're good to go. And for a casual, city-chic look, throw on a GRETA shirt and tuck it in just the front. These pants get the job done, but leave room for you.

Kimono – eye-catching, yet practical

We're all about quick styles—as long as they look like you spent more than five minutes on them. That's why we created the KOBE kimono.

It's a game-changer. French jacquard fabric , a delicate floral pattern with metallic thread , and a relaxed fit —all of this makes it look amazing, whether worn over a LAY top and KEY trousers , or as a total look with a MEADOW skirt . And while it's striking, it's not overly theatrical. It has a relaxed feel that lets you feel good—even if all you have planned is shopping and meeting a friend.

KOBE is also a great choice for summer evenings—when you want to throw something on but still look stylish. Wear it with sandals, sneakers, or barefoot around the house. It's one of those pieces that doesn't ask for an occasion—it's simply ready when you are.

How not to overdo it?

Patterns love company, but they also need space. That's why it's worth pairing them with smooth fabrics, subdued accessories, and classic shapes. If the top is strong, let the bottom rest. If the print is loud, let the rest whisper. And vice versa. It's this balance that creates the effortless effect we love so much.

Don't be afraid to mix it up: florals with stripes, jacquard with denim, embroidery with linen. Fashion isn't mathematics. It's a story—and how you tell it is entirely up to you.

Prints may seem difficult, but only at first glance. Once you understand their language, you'll discover they're not only beautiful but also incredibly graceful to style. And the best part? The patterned pieces from The Odder Side have that special something about them that never seem to be "too much." They're just right.

With love,
The Odder Side