Last night in Paris was a dream come true! We organized an unforgettable event in our store in Le Marais in cooperation with Submission Beauty, and this was one of those moments that make all hard work make sense. The space was filled with amazing, inspiring people - creators, designers and fashion lovers, who combined a common passion for fashion and sustainable development.
This special night was even more significant because it coincided with the sometimes exciting Paris Fashion Week. This event was not only a celebration of our cooperation, but also a tribute to incredible energy and creativity, which the fashion industry brings to this iconic city every year. It was wonderful to be part of this atmosphere and add our brick to the fashion week.
What really distinguished this night was the premiere of our limited collection - T -shirts and sweatshirts made of 100% recycled cotton (GRS certificate), produced in Los Angeles from a local supply chain, free from polyester and healed or not -bodied with toxic paints. They are printed with water ink, without plastisole, and the colors come from certified BlueSign® paints.
To give them a personal character, we put a slogan on them, in which we deeply believe: "Wear the Change". This slogan emphasizes our mission that fashion is not only a style, but also a movement towards a more balanced future. Cooperation with Submission Beauty, known for his involvement in ecology, was something completely natural. Together, we share the vision of waste limiting and creating fashion with a mission.
Of course, none of this would be possible without the huge work of Submission Beauty teams and The Odder Side. We are incredibly grateful for your dedication and commitment, which made this night such a success. From planning to implementation, every detail attached to the last button - we could not do it without you!
It is such moments that remind us of why we founded The Odder Side. Seeing how people connect with our message, feel exciting around our projects and know that we contribute to a greater change - it's simply priceless. As brand owners, such nights are all for us. We came out of this event full of inspiration, knowing that this cooperation was not only a fashion celebration, but a step forward in the direction in which we want the industry to be heading.
Justyna & Brygida
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