Each of us has an album on our phone made up of old family photos. Beloved photographs from attic boxes, sometimes a bit blurry, but with an atmosphere that needs no filter.

Your mom in college in wide jeans and a shirt tucked into high-waisted pants. Grandma at a family party in a dress that now hangs in your closet. Smiles, hairstyles, a casualness that no one then called fashion, and today is something we return to.

They were our first style icons. Not Pinterest, not Instagram. They - our mothers, aunts, grandmothers. In their everyday clothes, in which they did the coolest things: danced until dawn, went on dates, traveled by train to the end of the world. Today, on Mother's Day, we want to go back to those moments.

Fashion that's back... better than ever

You know what's best about fashion inspired by the past?
It's that it keeps coming back. Sometimes in a retro 70s version, other times with a 90s vibe. But every time with a new breath. At The Odder Side, we love to see how each of you mixes our clothes with items from second-hand stores, from family wardrobes, with your own memories.

See how the classic MOODS t-shirt, which you wear today with KEY jeans, suddenly starts to resemble your mom's 80s look. How the MEADOW skirt made of jacquard fabric could easily appear in an archival photo from a family party.
Or how the LIMA dress, simple, light, perfect for summer, looks like it was pulled straight from a VHS tape of a holiday in Masuria.

It's about interpretation. About fun. About showing how you see this style now. Accessories? Gold earrings, a colorful scarf, or a headband your mom wore in high school. Or maybe you'll take something from those times, but add your favorite contemporary twist? It's not about perfectly recreating the styling. It's about finding yourself in it.

So browse old photos. Talk to your mom. Look in your grandma's wardrobe. And create a look that will make them want to recreate it today.

Yours,
The Odder Side